Messe Düsseldorf is the largest convention center in Germany and it host over 20 of the top 100 global tradeshows each year. It is a visitor magnet for Düsseldorf and Germany, drawing one million or more visitors each year. A fourth is international. The popularity of Messe Düsseldorf is based on a number of factors:
- Düsseldorf: It is called, “Paris on the Rhine.” The architecture is a blend of modern and historic buildings that shimmers across the waters. Mercer’s 2009 Quality of Living survey ranked Düsseldorf #6 in the world and #1 in Germany. There are more museums, castles, and other attractions than there is time to visit;
- Messe Düsseldorf: Nearly one million square meters of usable floor space is offered in seventeen mammoth connected halls. I worked three tradeshows and the first glimpse of Messe Düsseldorf multi-story halls is breathtaking. Bäckerei and other shops are close-by. The catering, sanitary, and other back-services are first class. Tens of thousands of visitors come and go, every day, and the Messe remains tidy;
- Transportation: Düsseldorf is the third largest German airport with direct international flights. Its train station is considered one of the most modern in Europe. A tram light rail system and subway easily moves visitors throughout the city;
- Accommodations: Within the city centre is a series of first class hotels. During major shows, floating hotels are docked on the Rhine, a short walk to the Messe. The S-Bahn light rail system swiftly moves visitors to and from hotels throughout the Düsseldorf-Cologne area.
As an employee of Heidelberg, an international print giant, I spent six weeks in Düsseldorf supporting trade shows. My memories of the excitement at the Messe and the beauty of the city are warm. If you have an opportunity to attend a Messe Düsseldorf, take it. When traveling in Germany, include ‘Paris on the Rhine’ in your itinerary. It is Wunderbar.